Agência Mural de Jornalismo das Periferias

Agência Mural

São Paulo, BrazilFounded in 2010Trust Project news partner since

Agência Mural is a nonprofit news organization that produces news, analysis, data and opinion about the outskirts of the Greater São Paulo metropolitan area.

Agência Mural started as a blog hosted at the website of newspaper Folha de S.Paulo in 2010, with 20 local correspondents that published one story per day. Since then, more than 400 “muralistas” — local correspondents — have collaborated with the news organization. These reporters, communicators and bloggers are residents of the neighborhoods and cities it covers. Agência Mural' is now an independent website covering local news in São Paulo. It also partners with Folha and Band TV, where it produces three national television shows a week about the favelas (slums).

Courtesy of Agência Mural.
Agência Mural

Best Practices Policies

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Mission

Agência Mural's mission is to minimize information gaps and contribute to the deconstruction of stereotypes about the peripheries of Greater São Paulo. It was founded to give voice to the communities in the outskirts of São Paulo who are underrepresented in the media. Instead, by using journalists who live or have lived in these communities, it focuses on the realities of areas far from economic centers in large urban areas and highlights its cultural, social, political and economic initiatives. It aims to make communication about these areas more precise and objective, and therefore more informative. 

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Ethics

Agência Mural’s ethics policies are grounded in its founding mission to bring underrepresented voices of metropolitan São Paulo to light and to counter the stereotypes of those groups often seen in mainstream media. It has 10 principles for its journalists, including using nonjudgmental language, avoiding sensationalism and clichés, being transparent by clearly identifying sources and using attribution, not plagiarizing or having any conflicts of interest, not having an agenda or trying to prove a thesis, representing the diversity and depth of the communities it covers and living or having lived in the coverage areas.

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Ownership & Funding

Agência Mural is an independent nonprofit news organization. It raises funds from grants and donations; it also partners with local newspapers and television stations to produce original news content.

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Diverse Voices

Agência Mural was founded to bring diverse voices to São Paulo's media landscape. Its network of correspondents live or grew up in neighborhoods in 36 districts and more than 17 cities in the São Paulo metropolitan region; are between ages 19 and 60; and are from different faiths and religions, ethnicities and races, genders and sexual orientations; and have different economic backgrounds, training and education. 

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Corrections

If any errors are found by the staff or readers, under its policy, the editors are required to: recheck and correct them on the same day errors are identified; insert a note entitled “Corrigimos” on the text page with the correction, date and time of the change; and republish the article on social media with a notice of correction. Readers can report corrections by clicking on the “report error” button on individual article pages or completing a form found on the policy page. 

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Unnamed Sources

Agência Mural's policy is to only use anonymous sources as a last resort. Correspondents must accept requests for anonymity when the person is at risk of suffering personal or professional consequences or when their safety is at risk. The story must include the circumstances and the reason why the source was not identified, and this must be discussed in advance with the editors.

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The Trust Project

The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion and fairness so that the public can make informed news choices. It was founded and is led by award-winning journalist Sally Lehrman.

Our Funders

Craig Newmark, founder of craigslist, was our original funder, through the Trustworthy Journalism Initiative of Craig Newmark Philanthropies. Google followed with their financial support. Our funders also have included Democracy Fund, the John S. and James L. Knight Foundation and Facebook. Funders. Trust Project policies and the Trust Indicators are shaped and enforced independently from our funding sources.

Awards & Recognitions

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