British Broadcasting Corporation

BBC News Swahili

Nairobi, KenyaFounded in 1957

BBC Swahili is the Swahili language service of the British Broadcasting Corporation.

Best Practices Policies

BBC News Swahili inherits best practices policies from its parent news organization BBC World Service.

Mission

The BBC seeks to provide accurate and impartial news, current affairs and factual programming to help people understand and engage with the world around them and to become active and informed citizens. Holding itself to the highest editorial standards, it aims to reflect, represent and serve the United Kingdom's diverse communities.

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Ownership & Funding

Established by a Royal Charter, the BBC is principally funded through the monthly licence fee paid by households in the United Kingdom.

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Diverse Voices

The BBC is committed to creating an organization that accurately reflects the society it serves. The more diverse its workforce, the better able it is to respond to and reflect its audiences in all their diversity.

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Corrections

BBC World Service acknowledges serious factual errors and correct such mistakes quickly, clearly and appropriately, saying what was wrong as well as putting it right. BBC is transparent about any changes made. 

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Unnamed Sources

When quoting an anonymous source, especially a source making serious allegations, the audience must be told what information can be revealed about them in a way that doesn’t mislead. The director of editorial policy will decide if the story is of significant public interest, if the source is credible and reliable, if a serious allegation was made, and if a response has been sought, as well as legal or personal safety concerns and other sensitive topics. Allegations made by anonymous sources must carefully explain the nature of the allegation and that it is being made by a source and not by the BBC.

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The Trust Project

The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion and fairness so that the public can make informed news choices. It was founded and is led by award-winning journalist Sally Lehrman.

Our Funders

Craig Newmark, founder of craigslist, was our original funder, through the Trustworthy Journalism Initiative of Craig Newmark Philanthropies. Google followed with their financial support. Our funders also have included Democracy Fund, the John S. and James L. Knight Foundation and Facebook. Funders. Trust Project policies and the Trust Indicators are shaped and enforced independently from our funding sources.

Awards & Recognitions

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