Birmingham Mail

Birmingham Mail's mission is to inform, entertain, reflect and stand up for readers, using new digital opportunities to constantly improve. It seeks to challenge wrongs where it sees them and to stand up for the underdog against authority.

Journalists of Reach PLC publications are expected to abide by the Independent Press Standards Organization's Editors’ Code of Practice. The editorial staff is trained in the code, which includes standards on how to remain accurate, respect privacy and avoid harassment, intimidation, discrimination and improper intrusion. The code also includes guidelines on the proper way to report on children, crime, and victims of sexual assault. 

Birmingham Live is owned by Reach plc, a media publisher traded on the London Stock Exchange. The publication is funded through print sales, advertising, partnerships, sponsorships and affiliate commission. 

Reach PLC publications commit to attracting and recruiting people who are best suited to meet the standards for the publication without regard to race, creed, color, nationality (subject to legal eligibility), ethnic origin, religion, gender, age, sex, sexual orientation, marital status, connections with a national minority, membership or non-membership of a trade union or, unless justifiable, disability.

Once reports of an inaccuracy are verified by the editorial team, the correction will be made online immediately and it will be noted in the story and on the website's correction/clarifications page. 

The company's policy states that its publications will protect the identity of their sources, but establish the reliability of the source and that the material they've provided has been properly obtained. When unnamed sources are used, it is up to the publication's staff to determine whether anonymity will be granted.