Grupo Folha

Folha de S.Paulo


São Paulo, BrazilFounded in 1921Trust Project news partner since

Folha de S.Paulo is the largest circulation daily newspaper in Brazil. It operates on the principles of pluralism, nonpartisanship and independence.

The Folha Group was founded in 1921, with the creation of Folha da Noite. The São Paulo newspaper was aimed at the urban middle class that emerged from a society still based on the coffee monoculture. Then came the newspapers Folha da Manhã (1925) and Folha da Tarde (1949). The three newspapers merged in 1960 and became Folha de S.Paulo. The Folha Group says the newspaper’s growth was based on the editorial principles of the Folha Project: pluralism, non-partisanship, critical journalism and independence. It is the first communications vehicle in Brazil to adopt the role of ombudsman and to offer online content to its readers. Folha is also committed to diverse voices.

Courtesy of Folha de S.Paulo.
Folha de S.Paulo

Best Practices Policies

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Folha is committed to 12 priorities. First, the organization strives to confirm the veracity of all news before publishing it. It strives to practice journalism that offers a thorough and up-to-date information of the most relevant happenings in São Paulo, Brazil and the world, with an emphasis on obtaining exclusive information. And, among other things, it prioritizes topics that are considered to be of public interest.


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Folha de S.Paulo seeks to practice journalism that emphasizes the analytical, being interpretative and opinionated in order to shed light on the facts. Folha's ethics policy covers a broad array of topics including conflicts of interest, relationships with sources, corrections, social media as well as a journalists code of conduct. 

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Ownership & Funding

The Folha Group, officially Empresa Folha da Manhã S/A, is a media conglomerate of several companies, operating in sectors such as finance and communication. Folha is committed to transparency in its funding sources. In 2019, government and state-owned company funds allocated to advertising, advertisements and sponsorships accounted for 2% of the company's total revenue.

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Diverse Voices

Folha de S.Paulo recognizes that diversity increases the perspectives journalism is able to offer its readers. Folha also acknowledges that the range of ideas and worldviews in circulation among journalists is still limited. To address this problem, the newspaper created the position of diversity editor in 2019. The objective of the position is to promote the publication of content reflective of Brazil's diversity, with special attention to historically marginalized people.                                                                                                                                                                    

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Folha de S.Paulo aims to promptly correct errors. On digital platforms, corrections are clearly noted at the beginning of the article and at the end. Articles are not to be republished online without informing the reader that a correction has been made. Serious errors publicized on social networks and in notifications for mobile devices must be corrected as soon as possible under this policy. Videos with errors must be re-edited with the correct content and include information about the correction. The text in which the video is embedded must also be corrected. The reader can make an error report by clicking on the ERRAMOS (we made a mistake) button that appears at the end of each article on the site and filling out a dedicated form. The message will be sent to the newsroom for review and correction.

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Unnamed Sources

Folha de S.Paulo's policy permits the use of anonymous sources as guaranteed by Article 5, item XIV of the Brazilian constitution. The news organization will only reveal unnamed sources in extreme cases, such as the deliberate transmission of false information by the source or in a breach of agreements that would compromise the image of Folha de S.Paulo or its journalists. This decision is not made in a silo but rather in conjunction with the editorial board.

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The Trust Project

The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion and fairness so that the public can make informed news choices. It was founded and is led by award-winning journalist Sally Lehrman.

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