Washington, District of Columbia, United States • Founded in 2011 • Trust Project news partner since
Orb Media is a daily online publication covering news on social and environmental sustainable practices.
Orb Media aims for journalistic independence. The publication says it never knowingly pursues a story that directly promotes a donor’s financial, personal or political interests. Its policy requires it to disclose the nature of all arrangements with outside donors, be they individuals, foundations or corporations, to the reporting team before committing to any donor-funded project.
Orb Media launched with a significant initial investment by the organization's founder, Molly Bingham. The organization's operations have been funded through the investment, earned revenue, crowd-funding, foundation and other individual support.
Orb is governed by an independent board of directors that is responsible for organizational oversight, management accountability and for assessing the overall direction and strategy of Orb.
Orb commits to reflecting differences in race, class, generation, gender and geography in its reporting. Consideration of the roles equity and privilege play are looked at in facts checked, stories told and how stories get told.
Orb's policy is to tell readers when an error has been made, the magnitude of the error and the correct information as quickly as possible. Stories with errors will be digitally amended/updated and a note in italics will appear at the end of the story about the change/correction.
Orb's policy only allows the use of unnamed sources in rare cases where the importance of the information provided outweighs the importance of source transparency. The CEO will know the identity of the source and the information provided by the source will only be reported if it meets Orb's usual requirements for documentation. Orb says it will never identify the source to anybody without written acceptance from the source.
The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion and fairness so that the public can make informed news choices. It was founded and is led by award-winning journalist Sally Lehrman.
Craig Newmark, founder of craigslist, was our original funder, through the Trustworthy Journalism Initiative of Craig Newmark Philanthropies. Google followed with their financial support. Our funders also have included Democracy Fund, the John S. and James L. Knight Foundation and Facebook. Funders. Trust Project policies and the Trust Indicators are shaped and enforced independently from our funding sources.