Forum Communications Company

Pine and Lakes Echo Journal

Brainerd, Minnesota, United StatesFounded in 2013

Pine and Lakes Echo Journal strives to deliver fact-based local news reported by community-based journalists to a large portion of Crow Wing County, Minnesota.

Through its print and online reporting, the publication covers local business, health, crime, weather, lifestyle and more news relevant to the local community. 

Pine and Lakes Echo Journal

Best Practices Policies

Pine and Lakes Echo Journal inherits best practices policies from its parent news organization Forum Communications.

Go to the Best Practices page


Pine and Lakes Echo Journal strives to produce journalism that is important to people who live, work and play in their communities. A high priority is public service, reporting on those whose decisions deeply affect others’ lives and holding local governments accountable. 

See the Policy


Forum Communications newsrooms abide by the Society of Professional Journalists Code of Ethics. Reporters are expected to seek the truth and report it fairly and accurately, minimize harm by treating subjects as human beings deserving of respect, act independently from outside influence and be accountable and transparent in their reporting. 

See the Policy

Ownership & Funding

Forum Communications is a family-owned network of community-driven newsrooms, broadcast stations and new media products. All editorial decisions are made locally by local editors. The company has been owned and operated by the Black/Marcil family since 1917.

See the Policy

Diverse Voices

Forum Communication's readership is diverse, and their publications aim to provide audiences with diverse voices and contributions. They seek diversity in ethnicity, political affiliation, gender, age, geography and areas of interest with the mission of serving underrepresented communities and creating a safe space for diverse voices to share their views and ideas.

See the Policy


Forum newsrooms make every effort to report stories that are fair, accurate and thorough. If a correction or clarification is needed, the original online story will be amended and noted as “updated.” At the end of the story, readers will see an italicized note explaining the change.

When possible, corrections and clarifications will be filed in the print or e-edition immediately following the discovery of the error, in consultation with an editor. Corrections will refer to the headline, page and edition while clearly stating the correct facts. We will not restate the error.

See the Policy

Unnamed Sources

Forum Communications newsrooms are reluctant to use unnamed sources and will do so only when the information they can provide is essential to an important story and can’t get be obtained any other way. Editors must approve the use of all anonymous sources and will know the name of the source. Using an unnamed source is rare and reporters do not grant “off the record” interviews without discussion with an editor.

See the Policy

The Trust Project

The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion and fairness so that the public can make informed news choices. It was founded and is led by award-winning journalist Sally Lehrman.

Our Funders

Craig Newmark, founder of craigslist, was our original funder, through the Trustworthy Journalism Initiative of Craig Newmark Philanthropies. Google followed with their financial support. Our funders also have included Democracy Fund, the John S. and James L. Knight Foundation and Facebook. Funders. Trust Project policies and the Trust Indicators are shaped and enforced independently from our funding sources.

Awards & Recognitions

Follow our Social



© The Trust Project. All rights reserved.
The Trust Project® and Trust Indicators® are exclusive trademarks of The Trust Project.