South China Morning Post

The mission of the South China Morning Post is to elevate thought, and lead the global conversation about China. The publication says it strives to be the most trusted and respected source for information on China, to be an authoritative platform for news on Hong Kong, and to inform the world on the latest developments in Asia and its interaction with China. 
 

The policy states journalists working for the South China Morning Post should seek fairness, objectivity, impartiality and comprehensiveness in their coverage. The organization's ethics policy says the newspaper's journalists will not quote out of context or distort facts. Journalists must ensure balance in all stories by giving groups, individuals, and organizations the right to reply. The South China Morning Post ethics policy forbids journalists from self-centering their stories or being influenced by personal beliefs or pressure. They should not pander to prurience, indecency and sensationalism. The policy requires journalists to promptly, clearly and openly correct any errors, misleading facts and distortions that appear in their stories. Journalists are also instructed to avoid conflict of interest in any form.

South China Morning Post Publishers Limited is wholly owned by Alibaba Group Holding Limited, a holding company with subsidiaries in internet infrastructure, electronic commerce and online services. Alibaba is traded on the New York Stock Exchange. The publication is primarily funded via its business operations. This includes advertising and marketing solutions, branded content, circulation and syndication, events, print production and recruitment services. 

The South China Morning Post's policy is to measure the diversity of its team by nationality or origin, rather than ethnicity. The publication said it believes the diverse geographic origins of its staff enhance the diversity of its content. It noted that including diverse voices from the community in its coverage serves its readers and improves the balance of the journalism it produces. 

The South China Morning Post spells out in its policy how corrections for inaccurate or incomplete information should be handled as well as the placement of corrections in print and online. The policy states that journalists must promptly and transparently correct all inaccurate and misleading information.

The South China Morning Post permits its journalists to quote anonymous sources as long as the use of unnamed sources is in the interest of protecting individuals or groups from danger, intimidation or adverse effects on their livelihood, profession or family. Anonymous sources can only be used with the permission of a manager, according to the newspaper's policy.