Stuff

Stuff Limited’s vision is to be the most trusted organization in Aotearoa, New Zealand, and its mission is to help make Aotearoa a better place.

Deep coverage of community issues is a high priority for Stuff and its local daily and community newspapers. 

Stuff editors and journalists are expected to adhere to the New Zealand Media Council principles. This includes reporting fair, accurate and balanced stories; respecting subjects' privacy rights; drawing clear distinctions between facts and opinions; and not discriminating against subjects' of stories.

In May 2020, Stuff CEO Sinead Boucher completed a management buyout, purchasing Stuff Ltd from Nine Entertainment of Australia. Through her holding company, Boucher remains the company’s sole owner.

In June 2021, Boucher announced 10 per cent of the company’s value would be transferred to a trust controlled by employee representatives. The trust does not have voting rights, and is not a vehicle for influencing editorial decisions.

Stuff's journalism is funded by advertising, subscriptions to print titles, contributions through the Stuff supporter program, and grants from agencies such as New Zealand on Air.

Stuff aims to reflect diversity in its story selection by seeking a range of perspectives and actively committing to an inclusive editorial recruitment policy.

Journalists should not publish pejorative or prejudiced material based on ethnicity, gender, age, religion, sexual orientation, socioeconomic status, physical appearance or ability, social status or illness. 

Errors are addressed with corrections that explain the error without continuing to perpetuate it. Apologies are issued if the error is substantial.

When a correction is made, it will be noted at the foot of the online story and a record is published on Stuff's corrections and clarifications page. When a contested point is correct but liable to misinterpretation, a clarification may be published in the same format as a correction.

Anonymity will be granted when there are compelling reasons for confidentiality and it is in the public's interest that the source's comments are reported. However, the publication generally avoids overuse of anonymity as to not undermine reader confidence.