London, England • Founded in 1903 • Trust Project news partner since
The Mirror is a daily British national newspaper published online and in print. The publication covers politics, sports and breaking and celebrity news in a tabloid format.
Mirror inherits best practices policies from its parent news organization Reach plc.
The Daily Mirror's mission is to make sense of a rapidly changing world for readers, to challenge wrongs where seen, to stand up for the underdog against authority and to entertain.
Journalists of Reach PLC publications are expected to abide by the Independent Press Standards Organization's Editors’ Code of Practice. The editorial staff is trained in the code, which includes standards on how to remain accurate, respect privacy and avoid harassment, intimidation, discrimination and improper intrusion. The code also includes guidelines on the proper way to report on children, crime, and victims of sexual assault.
The Mirror is owned by Reach plc, a media publisher traded on the London Stock Exchange. The publication is funded through print sales, advertising, partnerships, sponsorships and affiliate commission.
Reach PLC publications commit to attracting and recruiting people who are best suited to meet the standards for the publication without regard to race, creed, color, nationality (subject to legal eligibility), ethnic origin, religion, gender, age, sex, sexual orientation, marital status, connections with a national minority, membership or non-membership of a trade union or, unless justifiable, disability.
Once reports of an inaccuracy are verified by the editorial team, the correction will be made online immediately and it will be noted in the story and on the website's correction/clarifications page.
The company's policy states that its publications will protect the identity of their sources, but establish the reliability of the source and that the material they've provided has been properly obtained. When unnamed sources are used, it is up to the publication's staff to determine whether anonymity will be granted.
The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion and fairness so that the public can make informed news choices. It was founded and is led by award-winning journalist Sally Lehrman.
Craig Newmark, founder of craigslist, was our original funder, through the Trustworthy Journalism Initiative of Craig Newmark Philanthropies. Google followed with their financial support. Our funders also have included Democracy Fund, the John S. and James L. Knight Foundation and Facebook. Funders. Trust Project policies and the Trust Indicators are shaped and enforced independently from our funding sources.